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"Celebrity is a mask that eats into the face. As soon as one is aware of being 'somebody', to be watched and listened to with extra interest, input ceases, and the performer goes blind and deaf in his over-animation. One can either see or be seen." ~John Updike

Eminem vs. Audi vs. Gaga

June 5th 2011 21:08
Eminem, Lady Gaga
Luxury German car manufacturer Audi has a lawsuit on its hands from rapper Marshall Mathers aka Eminem. Audi is accused of the unauthorized use of Eminem’s song Lose Yourself in the Audi A6 Avant commercial. The advertisement was not aired in the US, but its uncanny resemblance to Eminem’s Chysler 200 commercial is uncanny.


In the Audi video, a man is driving around an unknown city with a likeness of Eminem’s song in the background. In the Chrysler video, Eminem is driving around the streets of Detroit with ‘Lose Yourself’ playing in the background. Audi argues that the video was NOT a commercial and has not been shown in the United States.

Eminem is also in the news for targeting Lady Gaga in his new song ‘A Kiss’. He raps, "Tell Lady Gaga she can quit her job at the post office / She's still a male lady”. The rapper is not stranger to controversy or roasting celebrities in his songs. The individuals he has name-dropped are too many to count. It seems as though his fellow artists have learned to brush off these little jabs as if they were nothing.

The Lady Gaga reference isn’t as funny or original as Eminem may have thought it would be at the time. Is he being lazy? Or was the lyric leak to the media a ploy to promote his new album “Hell: The Sequel” debuting on June, 13th. Whatever the case, Marshall Mathers is still in the glare of controversy’s eye. Though what he is doing seems more commonplace than controversial.

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